Weekly Radar
In a world saturated with content and ruled by algorithms, landing straight in the inboxes of thousands of people is almost a privilege. Having something interesting to say is even rarer.Newsletters bring back curation: selecting, interpreting and sharing content through a personal lens. No algorithms in between, just honesty and personality.
At ORDRE we developed the visual identity for Weekly Radar. The challenge was to translate the writer’s world into a contemporary proposal with character, one that would connect with its readers and make content and image speak the same language.
Weekly Radar is the weekly newsletter by @hellocorominas, a space for liminal minds and curious spirits.
Designed end to end, the identity extends across infographics, motion pieces and subtitled videos: one visual voice, every format. Because good ideas also need a good identity.